Sunday, January 10, 2010

I'm ambivalent about the neuroscience craze

I'm ambivalent about the neuroscience craze. The brain is a vast territory with new, fascinating discoveries being made every day. But, at the same time, it sometimes feels like, as John Lennon put it, impishly, a fad that is (inappropriately) "bigger than jesus."

Here are some recently published books:

Norman Doidge, The Brain that Changes itself

Andrew Newberg, Why God Won't Go Away

David Rock, Coaching with the Brain in Mind

Rick Hansen, Buddha's Brain

Madeline Van Hecke, The Brain Advantage: Becoming a More Effective Business Leader

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